I have read countless articles and blog posts about those super famous, super high end photographers that shoot executives, CEO's, Celebrities, and the likes of famous and ultra busy professionals. While I am not shooting Fortune 500 CEO's yet, everyone I photograph is as equally important.
This afternoon I stepped out of the studio and went to the rest room for a hot 20 seconds. I came back and found I had a missed call. Before I had a chance to call back, I received a text. I thought it was life or death. "Call me ASAP," a phrase that usually means someone needs something in a hurry. So I did. It was Bob, my assistant and second shooter for some work. His day job is shlepping paint on walls of homes and other buildings. The owner of the company, a serial entrepreneur, need some new head shots for some PR and Marketing purposes. I had a miss communication in my schedule and told Bob I only had a specific time I could fit him in today. They were set to arrive at 4 pm. Will, CEO, Owner, Important person, had a 5pm meeting or something and needed to drive to the location from the studio. I knew I would have a mere few minutes to capture him.
After realizing I fahcked up my schedule, glitch with cell phone calendar, I didnt have to worry about setting up the studio, lighting for head shots, while he was there. I pre set the studio with two different setups. Both set ups required two very different lighting set ups. I whipped that together in a jiff and was ready for them to arrive. Will was in studio for about 10 minutes. It took him longer to adjust his wardrobe than it did to make the photographs. Within an hour of the shoot, the images were processed, retouched, and in the dropbox folder. I may not be shooting the worlds most important people at the moment, but everyone I shoot for is treated as if they are the most important person whom has walked through my door, or sat in front of my camera.