One of the worst pitfalls of being busy, is being busy. A lot of people say, "busy is good or its better to be busy than not be busy." There is healthy busy, the kind that is super productive. Then there is unhealthy busy. Prior to the start of this past summer I was busy in an unhealthy fashion. I was married to the daily work that was coming and I kept adding more to my plate. Once summer came things changed. Now, unhealthy isn't in my daily vernacular. In addition to restructuring part of my business, I have been working hard at being as healthy as I can. Part of this means carving out time to do the kind of marketing, self promotion, and general social media blasting that I need to, which brings me to this post and the next 4.
In July I was in Southern California for the first time. I did the trip right. I rented a convertible and drove up and down the PCH, Pacific Coast Highway. In a few future posts I will go into detail. For the purposes of today's post and the next 4 I have scheduled, I will be discussing my shoot in Topanga, California. I rented an Airbnb for the purposes of producing an editorial. To protect the privacy of the property owners, I will not provide the address. A few days before the trip things fell apart from a production stand point. Even though the editorial wouldn't be happening I still wanted to utilize the space, as it was so so incredible. It looked like a Hollywood film set, partially because the homeowner is a DP, so they knew what they were doing when they styled it.
Jessa, who is signed with Rocky Mountain Entertainment is a model and actor working in LA. She was generous with her time and talents for our shoot. I must credit my friend and colleague Brittany Smith for having made the connection. I had been on location long enough to plan how the shoot would flow. Having spent a few days in production for the editorial, I had a great mood board in place. When Jessa and I spoke, it was easy to communicate my vision for the location. I was looking to marry a bohemian style within the location.
For this test shoot I minimal gear with me. I used a Canon 5Ds with a Sigma 85mm f1.4 Art lens. I did not bring any lights with me or use any modifiers. I relied entirely on natural and available light for this shoot. I will go into detail over the next few scheduled posts. It is also worth noting that in wanted to maintain minimal retouching for this shoot. I wanted things to feel natural and lose, not overly commercialized and heavily retouched. The following images as well as the next 4 posts will convey the visual success that we had.